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“Have no fear of perfection -- you’ll never reach it.”
—Salvador Dali
think tank
think tank
The heart of the Design Centre and the hub of innovative design sprints, product development presentations and creative meetings. The think tank is a studio and stage in one. Accessible to all internal departments, the presentation area also serves the in-house communication of new product developments and thus ensures broad feedback.
style guide
style guide
The visualisation of the "Global Product Design Guide" via a responsive website enables communication of the visual keys, corporate form, product colors by system, structures, anthropometric specifications and many other do's & don'ts of design. This exchange is equally interesting for engineers, design and brand.
global design alignment
global design alignment
Create holistic Soft Good Design approach over portfolio on global level, respecting price segments Advantages:
_Global alignment with regional specialties.
_Generating higher MOQs through repetitive color.
_Availability of displayed designs for Brand to choose.
_Faster applications through standardized Design elements.
Corporate Product Design
Corporate Product Design
Creating a family look letting the customers in the market easily recognize all products under one brand
Creating a family look letting the customers in the market easily recognize all products under one brand
Corporate design defines a suitable sign system for a company, which can be used to achieve a uniform and positive image of the company in the public as well as a high degree of awareness of the same (recognition value, brand awareness).
Britax Initial look
Britax Initial look
Britax New look
Britax New look
AL-KO Initial look
AL-KO New look
AL-KO New look
Heidolph Initial look
Heidolph Initial look
Heidolph New look
Heidolph New look
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